Martin Adams - Chief Innovation Officer (CINO)

Martin Adams, Chief Innovation Officer, standing outside smiling.

Martin has been with Mattress Online from its very early days. It was just a month after forming the idea of Mattress Online that Steve reached out to his brother to create the company’s very first website - and he’s been with the business for over 20 years. Martin loves that moment when he puts his head on the pillow and can drift off into a wonderful night's sleep.

As well as working alongside Steve all these years, Martin has over 23 years of experience as a website developer and UX expert. He’s worked in companies such as IBM, Ericsson and Jisp, as well as under his own company.

Martin’s roles and responsibilities include:

  • Looking to new innovations that can help the customer experience
  • Mentoring teams to foster an innovative culture
  • Managing the process of innovation and change

Martin's skills and accomplishments were celebrated in 2022 when Mattress Online received the E-Commerce 2022 Scale Up award, making it a very proud moment in his career.

Martin Adams accepting the E-commerce 2022 Scale Up award.
Martin Adams accepting his E-Commerce Scale Up Award.

He also loves teaching knowledge management on YouTube in his spare time and has recently launched his book explaining the Zettelkasten note-taking method to help everyone from students, teachers and entrepreneurs stay organised and fall in love with learning again.

"I love that I get to work with such a passionate and caring team and know that together we can do something truly remarkable to help our customers get a great night's sleep."

Which mattress does Martin sleep on?

"The Silentnight Eco Comfort Breathe 1000 Pocket Mattress." - Martin Adams

Is Martin an early bird or night owl?

"Definitely a night owl." - Martin Adams