Mattress Online’s National Bed Federation Awards

Mattress Online is proud to have won the National Bed Federation’s Online Bed Retailer of the Year award six times since 2014!

This award means that we came out on top when judged against a selection of the UK’s leading online mattress and bed retailers.

We are honoured to have won this prestigious award by the NBF - the recognised trade association representing UK manufacturers and suppliers of beds and mattresses. With over 100 years in the bed industry, NBF members now make up 75% of the bedding market in the UK.

We are incredibly proud of our accomplishments and are delighted to be repeatedly recognised by the leading consumer authority within the bed industry.

Mattress Online Online Bed Retailer of the Year Winner 2022-2023.

What made us stand out?

The National Bed Federation has strict criteria when it comes to judging online mattress and bed retailers.

To be eligible to enter the NBF awards, retailers must:

  • Stock at least 50% of beds made by an NBF-accredited manufacturer
  • Have at least 3 years of trading experience within the sector in the UK or Republic of Ireland

Below are some examples of the judging criteria from previous awards:

Website criteria:

  • Website design
  • Videography
  • User experience (UX)
  • Customer reviews

Product criteria:

  • Product selection
  • Supporting UK-based, NBF brands

Business responsibility:

  • Sustainability
  • Corporate social responsibility


  • Financial performance
  • Marketing/Sales Strategy

Across every area of Mattress Online, we are committed to providing high-quality service and supporting UK-based manufacturers and suppliers.

National Bed Federation Retail Champion

National Bed Federation, made by an approved member logo.

As well as being an NBF multi-award winner, Mattress Online is also an official National Bed Federation Retail Champion!

To achieve this, Mattress Online’s first brick-and-mortar store - The Bed Shop in Rotherham - met the NBF’s criteria of stocking at least 50% of beds made by NBF-accredited manufacturers in an independent audit.

Through our excellent service and exceptional range of products, we remain dedicated to meeting and exceeding the NBF’s criteria both in-store and online.

Our relationship with the NBF

We are proud of the close relationship we have fostered with the NBF and its advisory board. 

Since first entering the NBF in 2014, our CEO, Steve Adams, has become a regular judge on the NBF’s panel of experts and now works closely with industry figureheads on the NBF’s Advisory Board.

Steve’s journey with the NBF has led him to become a key advocate for sustainability within the mattress and bed industry. Working on the NBF’s Retail Advisory Board and with industry experts, Steve and the NBF team are currently focussing on mattress recycling within the circular economy as part of their ‘NBF Green’ initiative. This includes working with Zero Waste Scotland the Department for Environment, Food & Rural Affairs (DEFRA).

Steve works with DEFRA and Zero Waste Scotland to protect rural sustainability and British agriculture and improve the sustainability of the mattress and beds industry at large.

Thank you for your support!

We would like to take this opportunity to thank all of our customers for their support - we couldn’t have won these awards without you!

We look forward to continuing to improve our award-winning service for all our customers.

Want to learn more?

For more information about our awards or the NBF, check out the following pages: