Blinds Direct Sleep Study 2025

Following the launch of their Sleep Study for 2025 - Early Bird VS Night Owl - the team at Blinds Direct reached out to share their results with our Head of Sleep Science.

Read Hannah's thoughts on the study below, and for the full survey results go to Blinds Direct Sleep Study 2025 homepage.

“It's really important to understand your chronotype to help you make the most out of your day. By leaning into whether you are a morning or evening person you can plan your day knowing when you are going to be at your best, completing complex tasks when you are functioning optimally and lighter jobs when you know you’ll be feeling more lethargic. Although the world is forcing more people to be morning types with school and work times becoming increasingly earlier, we should try to work with our circadian rhythms as much as possible, for example if you’re a ‘night owl’ joining the 5am club is not going to do you any favours! We all still have the same amount of hours in the day - some people just do more before work whilst others do more after work.

The big sleep divorce happens more frequently than people think. We all have very different and unique sleeper needs, from our sleep/wake schedules to wind down routines, and even comfort levels in bed. It is great to see people prioritising sleep as increasing your sleep quality can increase physical, mental and emotional wellbeing, potentially decreasing the arguments you have with your partner about sleep! However, sleeping next to someone you love can release hormones such as serotonin and oxytocin which can also have a calming/relaxing effect on the body which often leads to increased sleep quality. 

Our sleeping environment should be cool, dark and quiet so it's no surprise to see those at the top of the list for sleeping soundly. However, if you do go to bed at different times to your partner then something you may also want to consider is your mattress. Often entry level sprung mattresses can be springy, transferring that movement across the entire bed, leading to you waking your partner. Choosing a mattress which can isolate your movement may mean that when you are getting up or going to bed at different times this is less likely to affect your partner's sleep. 

Ultimately by considering your own chronotype, and the chronotypes of your family, friends and even co-workers, you can plan your day optimally. By prioritising sleep and enhancing your sleep environment to suit you, you can improve your physical, mental and emotional health.”

Blinds Direct have also launched a quiz to help you find out if you’re an Early Bird or a Night Owl?